# Category: Marketing & Sales | Category | Marketing & Sales | | --- | --- | | Slug | marketing-sales | | Count | 18 | --- stable_id: skills/knowledge-work-plugins-marketing-skills-brand-review-skill type: skills title: brand-review summary: Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags. tags: - source-knowledge-work-plugins - plugin-marketing - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/brand-review/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/brand-review/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:52.147Z content_sha256: 759f29397a908c32521080247292a4e1c52ac01643bea70ccd6e807e86c1fa4b --- |/data/knowledge-work-plugins-marketing-skills-brand-review-skill| --- stable_id: skills/knowledge-work-plugins-marketing-skills-campaign-plan-skill type: skills title: campaign-plan summary: Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan. tags: - source-knowledge-work-plugins - plugin-marketing - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/campaign-plan/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/campaign-plan/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:52.900Z content_sha256: f0b146074b64ee0fd52f7864e30191eab83878c8c1e3e7cf24754e13c7dbfad3 --- |/data/knowledge-work-plugins-marketing-skills-campaign-plan-skill| --- stable_id: skills/knowledge-work-plugins-marketing-skills-competitive-brief-skill type: skills title: competitive-brief summary: Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact. tags: - source-knowledge-work-plugins - plugin-marketing - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/competitive-brief/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/competitive-brief/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:52.653Z content_sha256: c1e5442facbc3206ac6a77392bef009fe9aff4ba7c2678e2f4118be2f6be82b3 --- |/data/knowledge-work-plugins-marketing-skills-competitive-brief-skill| --- stable_id: skills/knowledge-work-plugins-marketing-skills-content-creation-skill type: skills title: content-creation summary: Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action. tags: - source-knowledge-work-plugins - plugin-marketing - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/content-creation/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/content-creation/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:21:13.084Z content_sha256: 17f0bfd536502a91c760accaa1ae6c0c76c3812973571729664133e282c5dded --- |/data/knowledge-work-plugins-marketing-skills-content-creation-skill| --- stable_id: skills/knowledge-work-plugins-marketing-skills-draft-content-skill type: skills title: draft-content summary: Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice. tags: - source-knowledge-work-plugins - plugin-marketing - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/draft-content/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/draft-content/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:52.535Z content_sha256: 0bfe029dcc039ff71a76b0fec3c5d900fba0e447eb9dcd505ab25b14be3577fd --- |/data/knowledge-work-plugins-marketing-skills-draft-content-skill| --- stable_id: skills/knowledge-work-plugins-marketing-skills-email-sequence-skill type: skills title: email-sequence summary: Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram. tags: - source-knowledge-work-plugins - plugin-marketing - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/email-sequence/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/email-sequence/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:52.418Z content_sha256: 4303252cbe340b19945b3e58d46430fdf42ea47b3e26d985e3ef1d6da5e36021 --- |/data/knowledge-work-plugins-marketing-skills-email-sequence-skill| --- stable_id: skills/knowledge-work-plugins-marketing-skills-performance-report-skill type: skills title: performance-report summary: Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities. tags: - source-knowledge-work-plugins - plugin-marketing - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/performance-report/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:52.269Z content_sha256: 997397e23ba5124cdcbbf17e4be9f5cb36f2a2145b5648e02b2852c91c3cc140 --- |/data/knowledge-work-plugins-marketing-skills-performance-report-skill| --- stable_id: skills/knowledge-work-plugins-marketing-skills-seo-audit-skill type: skills title: seo-audit summary: Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments. tags: - source-knowledge-work-plugins - plugin-marketing - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/seo-audit/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/seo-audit/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:52.773Z content_sha256: 25008ccdda6f4d9b7ba05f11120d0b9cc976c2d0b04f3d86605e63b1a54a8c40 --- |/data/knowledge-work-plugins-marketing-skills-seo-audit-skill| --- stable_id: skills/knowledge-work-plugins-sales-skills-account-research-skill type: skills title: account-research summary: Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with "research [company]", "look up [person]", "intel on [prospect]", "who is [name] at [company]", or "tell me about [company]". tags: - source-knowledge-work-plugins - plugin-sales - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/account-research/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/account-research/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:21:16.471Z content_sha256: 97e1e9884149f7801cfc60c3e9119f37a66c53b30f730ab7b4a2862eedabdb05 --- |/data/knowledge-work-plugins-sales-skills-account-research-skill| --- stable_id: skills/knowledge-work-plugins-sales-skills-call-prep-skill type: skills title: call-prep summary: Prepare for a sales call with account context, attendee research, and suggested agenda. Works standalone with user input and web research, supercharged when you connect your CRM, email, chat, or transcripts. Trigger with "prep me for my call with [company]", "I'm meeting with [company] prep me", "call prep [company]", or "get me ready for [meeting]". tags: - source-knowledge-work-plugins - plugin-sales - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/call-prep/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/call-prep/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:21:16.228Z content_sha256: 19524edf5572b5062b3bfd6ba5b30fee6da90f504e4b2ef9d574d46ced3b5972 --- |/data/knowledge-work-plugins-sales-skills-call-prep-skill| --- stable_id: skills/knowledge-work-plugins-sales-skills-call-summary-skill type: skills title: call-summary summary: Process call notes or a transcript — extract action items, draft follow-up email, generate internal summary. Use when pasting rough notes or a transcript after a discovery, demo, or negotiation call, drafting a customer follow-up, logging the activity for your CRM, or capturing objections and next steps for your team. tags: - source-knowledge-work-plugins - plugin-sales - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/call-summary/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/call-summary/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:53.874Z content_sha256: 23d174b441604a2f333aa671ec1b6130018c56018c6375620c8a41ed13e92819 --- |/data/knowledge-work-plugins-sales-skills-call-summary-skill| --- stable_id: skills/knowledge-work-plugins-sales-skills-competitive-intelligence-skill type: skills title: competitive-intelligence summary: Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]". tags: - source-knowledge-work-plugins - plugin-sales - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/competitive-intelligence/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/competitive-intelligence/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:21:16.346Z content_sha256: 4bac0057b05869c1d627b64f6950464e7ea2332e7544dcfd223f9a3d0830e0ca --- |/data/knowledge-work-plugins-sales-skills-competitive-intelligence-skill| --- stable_id: skills/knowledge-work-plugins-sales-skills-create-an-asset-skill type: skills title: create-an-asset summary: Generate tailored sales assets (landing pages, decks, one-pagers, workflow demos) from your deal context. Describe your prospect, audience, and goal — get a polished, branded asset ready to share with customers. tags: - source-knowledge-work-plugins - plugin-sales - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/create-an-asset/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/create-an-asset/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:21:16.763Z content_sha256: 8e9acec41654e245a229c2ed79915a952b628b1491df0c325197aa518175762b --- |/data/knowledge-work-plugins-sales-skills-create-an-asset-skill| --- stable_id: skills/knowledge-work-plugins-sales-skills-daily-briefing-skill type: skills title: daily-briefing summary: Start your day with a prioritized sales briefing. Works standalone when you tell me your meetings and priorities, supercharged when you connect your calendar, CRM, and email. Trigger with "morning briefing", "daily brief", "what's on my plate today", "prep my day", or "start my day". tags: - source-knowledge-work-plugins - plugin-sales - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/daily-briefing/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/daily-briefing/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:21:16.617Z content_sha256: 6829b09af0d90494aebfd4721bca91193c45fd1755e2357188735d93c88f87a4 --- |/data/knowledge-work-plugins-sales-skills-daily-briefing-skill| --- stable_id: skills/knowledge-work-plugins-sales-skills-draft-outreach-skill type: skills title: draft-outreach summary: Research a prospect then draft personalized outreach. Uses web research by default, supercharged with enrichment and CRM. Trigger with "draft outreach to [person/company]", "write cold email to [prospect]", "reach out to [name]". tags: - source-knowledge-work-plugins - plugin-sales - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/draft-outreach/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/draft-outreach/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:21:16.869Z content_sha256: 159a79d94036f3b3082975d3b01ae739691829fa939d16689a33dde16f6b6c47 --- |/data/knowledge-work-plugins-sales-skills-draft-outreach-skill| --- stable_id: skills/knowledge-work-plugins-sales-skills-forecast-skill type: skills title: forecast summary: Generate a weighted sales forecast with best/likely/worst scenarios, commit vs. upside breakdown, and gap analysis. Use when preparing a quarterly forecast call, assessing gap-to-quota from a pipeline CSV, deciding which deals to commit vs. call upside, or checking pipeline coverage against your number. tags: - source-knowledge-work-plugins - plugin-sales - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/forecast/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/forecast/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:54.220Z content_sha256: 834d1a12fb3ea5555a7a2b4db7db43aa086aaecd60a04aa451e0c1202cdcf046 --- |/data/knowledge-work-plugins-sales-skills-forecast-skill| --- stable_id: skills/knowledge-work-plugins-sales-skills-pipeline-review-skill type: skills title: pipeline-review summary: Analyze pipeline health — prioritize deals, flag risks, get a weekly action plan. Use when running a weekly pipeline review, deciding which deals to focus on this week, spotting stale or stuck opportunities, auditing for hygiene issues like bad close dates, or identifying single-threaded deals. tags: - source-knowledge-work-plugins - plugin-sales - plugin-component-skills - plugin-skill - category-marketing-sales source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/pipeline-review/SKILL.md license: "" upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/pipeline-review/SKILL.md github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:23:54.090Z content_sha256: 8172970f71ca4d508e359404e8ba7de1d24ccbdd7533e23bc87c645801985ad7 --- |/data/knowledge-work-plugins-sales-skills-pipeline-review-skill| --- stable_id: playbooks/playbook-scenario-content-marketing type: playbooks title: "Playbook: Scenario - Content Marketing" summary: A practical reading path for creating, repurposing, and distributing content. tags: - playbooks - scenario-content-marketing - category-marketing-sales source_url: "" license: "" upstream_ref: "" github_stars: null github_forks: null github_is_organization: null retrieved_at: 2026-10-12T16:25:25.831Z content_sha256: d71ccd45f40f23342c317548510b1eb8bbc39f4ed6d1a889b141aa8b5a036349 --- |/data/playbook-scenario-content-marketing|